Your Beautiful, Unique, Idle Common Area Space is Worth Something to Social Media Content Creators and Others

Some leading apartment operators are earning $1 million annually by renting idle common areas for hours or a day.
Expect to see your peers’ idle common area spaces, well-appointed clubhouses and stunning rooftop views in TV commercials as well as influencers’ TikToks, Instagram posts and on YouTube.
The sheer number of content producers is exploding, and each is looking for the ideal setting to create their content. Enter the flexible rental event market. It represents another breakthrough way that apartment operators can potentially earn more than $1 million annually in ancillary income simply by allowing others to spend a few hours in their space.
“Co-Working and Event Flexible Rentals,” part of the Flexible Rentals Investment Conference, spoke of this strategy and other innovative approaches to driving revenue by leasing vacant units to residents and the public who are seeking co-working spaces.
The session featured panelists Eric Schoup, CEO, Peerspace; and Roxette Miranda, Account Executive, Coworking Division at Yardi; along with moderator Steve Lefkovits, Joshua Tree Media.
The ‘Up Side’ to Spaces’ ‘Down Time’
Peerspace partners with properties – such as apartment communities – that have underutilized space, usually in its common areas, Schoup says. Its inventory touches all 50 states and it offers 30 types of spaces and unique venues, with a particular focus on 30 key markets. Users can book by the hour, by the day or by multiple days. It has made 200,000 bookings.
“We look to book the ‘down time’ moments for these spaces,” Schoup says. “There might be really well-appointed roof……