What to Post on Your Property’s Social Media in a Coronavirus World (3 Tips + 6 Content Categories)
There are two realities for the multifamily industry in a coronavirus world:
Reality #1: The priorities and routines of your renters have shifted indefinitely.
Reality #2: Your social media strategy can’t stop, it must adapt.
Four months into the pandemic and it still seems we are all getting our bearings when it comes to being active on social media. But it’s time to settle into the new normal and start connecting with your audience to meet your goals.
When COVID-19 hit, there was a lot of speculation that the multifamily industry was going to experience a significant recession, but in reality, our sector has fared more favorably so far than other sectors like office and retail. If anything, this fact is more motivation to restart the heart of your social media strategy.
Here are three tips we recommend to include in that strategy:
Post in Real-Time (AKA Limit Scheduled Posts)
Depending on your normal routine for posting on social media, you may be used to planning out content weeks in advance and scheduling them ahead of time. We recommend to schedule less and publish more in the moment. Often, scheduled posts that are more sales-focused and promotional come off as stale or rehearsed. When your renters see you being authentic, they will respond likewise.
Prioritize Conversations Over Clicks
This is a hard one to get behind — we know.
However, it’s imperative that you place more emphasis on engagement. New leads and leases will come over time, but you can very quickly……
Reality #1: The priorities and routines of your renters have shifted indefinitely.
Reality #2: Your social media strategy can’t stop, it must adapt.
Four months into the pandemic and it still seems we are all getting our bearings when it comes to being active on social media. But it’s time to settle into the new normal and start connecting with your audience to meet your goals.
When COVID-19 hit, there was a lot of speculation that the multifamily industry was going to experience a significant recession, but in reality, our sector has fared more favorably so far than other sectors like office and retail. If anything, this fact is more motivation to restart the heart of your social media strategy.
Here are three tips we recommend to include in that strategy:
Post in Real-Time (AKA Limit Scheduled Posts)
Depending on your normal routine for posting on social media, you may be used to planning out content weeks in advance and scheduling them ahead of time. We recommend to schedule less and publish more in the moment. Often, scheduled posts that are more sales-focused and promotional come off as stale or rehearsed. When your renters see you being authentic, they will respond likewise.
Prioritize Conversations Over Clicks
This is a hard one to get behind — we know.
However, it’s imperative that you place more emphasis on engagement. New leads and leases will come over time, but you can very quickly……