Welcome To The Marketing Team!

Welcome to the Marketing Team.
Marketing is not a department, states Jason Fried in his book Rework.  It’s described in a post by Vincent Huberta, ”Marketing is something everyone in your company is doing 24/7/365.“
An important criteria for maintenance interview is the responsibility of customer service.  This new team member will represent the community.  Maintenance, housekeeping and the landscaping crew are our ambassadors..  They are the daily exposure of the apartment community and the management company.  In fact, maintenance has the opportunity for a higher volume of contact with our residents than the leasing team..
Allowing technical skills to drive a hiring decision when the personality, customer service attitude isn’t there, can become a detriment in the long run.  In fact,  we can teach and train skills, but you can’t teach friendly.  Technical skills are great but the failure to include a smile and a friendly greeting will have a stronger impact than a delay in waiting for service.Appearance
The importance of personal appearance is also part of the package.  Clean uniforms, clean shoes or shoe covers when entering a home indicate respect for the residents home.
During weekly team meetings giving feedback on resident comments on service provided for service requests or on move in comment cards will add to the understanding of the importance of how our team is received by residents.
Every member needs to understand their responsibility.  In turn, we need to emphasize their individuals contributions as well as the impact of the team.  Using personalized comment cards similar to……