TikTok Making Its Way Into Apt Marketing (Just for Fun)
The idle time of shelter-at-home has spawned an explosion in TikTok use among people ranging in age from their teens to their 40s.
TikTok has quickly and easily become the latest addictive social media craze. Just consider it was the fourth most downloaded app on iPhones in 2109 with 46 million downloads, trailing only YouTube, Instagram and Snapchat. Its growth rate, however, makes them blush.
Clever apartment marketers are already jumping in. Trailblazing brander Tony Sousa, Regional Manager, at Embrey Management Services, says he was stuck and home during a rainy day in quarantine with his three young children and they started watching them for fun.
“Yes, they quickly became addicting, and a light bulb went off – we should be using this platform at our apartment communities because it’s the social platform of the future!”
Smartphone user-generated, TikTok videos are 15 seconds long and humor generally are their main purpose, with clips that often include dancing. TikTok-ers can add their own audio or musical background. Images and emojis can be layered in, enabling creativity to flourish. Check out @southlineresidences Jasmine Toney, Marketing Strategist for Embrey Management Services who supports TikTok marketing campaigns that feature this San Antonio luxury community and its staff, subtly touching on marketing, and always focused on the hilarious.
“The application is extremely user-friendly, where an unskilled techie can shoot and edit video, add music or create silly voiceover videos easily,” Toney says. “Creating this content requires minimal time commitment. The cost benefit is based on the time it takes……
TikTok has quickly and easily become the latest addictive social media craze. Just consider it was the fourth most downloaded app on iPhones in 2109 with 46 million downloads, trailing only YouTube, Instagram and Snapchat. Its growth rate, however, makes them blush.
Clever apartment marketers are already jumping in. Trailblazing brander Tony Sousa, Regional Manager, at Embrey Management Services, says he was stuck and home during a rainy day in quarantine with his three young children and they started watching them for fun.
“Yes, they quickly became addicting, and a light bulb went off – we should be using this platform at our apartment communities because it’s the social platform of the future!”
Smartphone user-generated, TikTok videos are 15 seconds long and humor generally are their main purpose, with clips that often include dancing. TikTok-ers can add their own audio or musical background. Images and emojis can be layered in, enabling creativity to flourish. Check out @southlineresidences Jasmine Toney, Marketing Strategist for Embrey Management Services who supports TikTok marketing campaigns that feature this San Antonio luxury community and its staff, subtly touching on marketing, and always focused on the hilarious.
“The application is extremely user-friendly, where an unskilled techie can shoot and edit video, add music or create silly voiceover videos easily,” Toney says. “Creating this content requires minimal time commitment. The cost benefit is based on the time it takes……