This Nitro Coffee Better Be Good!

Have you heard of nitro brew iced coffee? Apparently it’s a “thing” right now, which has taken the coffee world by storm. What is nitro brew coffee? It’s basically a cold-brewed coffee, infused with nitrogen bubbles, and poured “on tap” like beer. 
I discovered nitro brew randomly on a day when I really wanted an iced coffee while waiting for my flight. Unfortunately the barista told me they were out of regular iced coffee, but had their “Nitro Brew” available. I had no idea what nitro brew meant, but if it meant iced coffee, I was in.
I was a little taken aback because the nitro brew cost more than regular iced coffee and I am normally pretty frugal (cheap) with coffee. When I received my order the cup looked even smaller than I expected and I started to feel that this was going to be a gigantic rip-off. You know, “nitro brew” being fancy marketing speak that justifies the added expense over regular iced coffee.
But when I took my first sip I was pleasantly surprised. It was very good. It had a smooth texture and was not as acidic as most coffees. I really enjoyed it. A few days later I visited another coffee shop that had nitro brew coffee, so I ordered it again (still feeling the pain of the greater expense!) and it was, again, very good.
Higher Expectations
When the price is higher the demand is higher and you need to deliver. All of the fancy marketing buzz words don’t matter ……