Technology is Now Doing the Heavy Lifting in Leasing

Onsite associates have a full plate when it comes to their day-to-day duties, and nearly every associate has experienced the tedious, time-consuming tasks involved with the leasing process. But with a rapid influx of modern tech tools available for onsite associates, the leasing of today is more streamlined than ever before.  Tech integrations are taking on the burden of fielding customer inquiries and aggregating guest cards for all potential residents. In the process, new automation tools are nurturing leads and moving customers through the funnel fluidly in a more personalized manner. This provides onsite associates more time for meaningful interactions with prospects who are actually ready to sign a lease, and tending to current resident needs.  Traditionally, the leasing process from end-to-end requires a great deal of time and effort on behalf of onsite teams. And even then, many leads are still left unanswered and potential leases go unsigned. By no fault of their own, leasing agents need assistance to help maximize their time and close more leases. Technology is not replacing onsite associates, but is now doing the heavy lifting throughout the entire leasing process. Here are some of the ways technologies are supplementing leasing associate duties by taking on some of the more tedious tasks: Aggregating and personalizing  guest cards catered to a customer’s specific needs and communicating with them via their preferred methodCommunicating after office hoursAnalyzing and processing information pertaining to a customer and identifying historical data from similar guest cards with successful conversion ratesSending personalized messages with…