Discovering your ideal resident profile (IRP) is the best way to create a community that can align its branding with its audience—and be successful. But how can you determine your resident demographics? Why do you want to spend the time doing it? What’s the IRP really for? How to Dive Into Resident Demographics Ready to…
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If you haven’t joined the social media party yet, it’s time to jump in. Social media has become the life of the digital party, and guess what? The multifamily industry is invited. Maybe you’ve been hesitating, thinking you don’t have the time or resources for creating social media content, or perhaps you’re not convinced the…
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Centralization, as we all know, is a hot topic in the multifamily industry. This conversation began a few years ago when a few public REITs began to talk about changes to their property staffing models. I, among others, initially believed that once centralization started, everyone else would follow. If a few companies were achieving superior…
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As more apartment communities modernize leasing and operations strategies with technology, a strong digital foundation has never been more essential to apartment development and operational processes. Nearly every facet of the apartment leasing and living experience is now enhanced by tech, but without the proper technology infrastructures and phys…
The apartment search process has morphed drastically, even over the last few years. It’s not enough to smile when a prospect walks through the door. Communities need to appeal to potential renters long before the tour takes place, and they need to embrace and strategically leverage a mix of digital platforms to reach their audience.…
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Wi-Fi has been an essential amenity at multifamily communities for years, but resident demands for their Wi-Fi service are changing. With an unprecedented percentage of people working remotely, renters now expect the same connection speeds, portability and reliability that they would enjoy at an office setting. Lapses, lag times and other issues th…
For multifamily rental property owners and managers, insurance claims are an integral part of safeguarding their investments and ensuring the well-being of residents. However, the process of filing and settling insurance claims can often be complex and time-consuming. Property owners and managers strive to streamline and tighten the claims process …
AI and chatbots are in full swing in our industry, there’s no denying it. AI can provide answers to a lot of questions and help prospects and communities ‘qualify’ leads. Pricing, availability, list amenities and fees, but it will never have the heart needed for our very people driven industry!Spent several days in San Antonio…
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Multifamily Insiders has always been a small but mighty organization that served a MUCH larger community. Several years ago it was just myself and one other person, and I felt we were simply not progressing. The community was large and passionate, but we spent all of our time with existing programs and never seemed to…
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Success in leadership is heavily dependent on good communication. During our state conference last month (time flies!), Tammy Longo and I talked about Leading from the Pack: Developing Leadership Skills While Working for Someone Else. In addition to being the loudest presenters who definitely had too much fun, we shared some …
