Imagine you go to an ice cream shop with an endless menu of flavors to choose from—chocolate, vanilla, strawberry, mint chocolate chip, and many more. Feeling overwhelmed by the menu options and the impatient crowd behind you, you panic and order the first option on the menu: Chocolate. Later, you’re confused and unsatisfied as vanilla sounds…
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Merriam -Webster determines 2024 word of the year – AUTHENTIC! With no surprise, are people looking and craving authenticity within this world where we keep leveraging technology. However, with the use of more technology in the next year, how do we strike a balance between leveraging technology and maintaining authenticity? How do we give residents…
Coming out of the pandemic, the multifamily industry enjoyed an era of unprecedented rent growth. But the set it and forget it window has decidedly closed. With the rental housing now mired in a period of slow to stagnant rent growth, according to a recent Multi-Housing News report, operators are now forced to look outside…
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The single-family rental market is experiencing significant growth, with companies like Tricon Residential, Invitation Homes, and AMH posting rent increases of over 6% in the third quarter compared to the previous year. This surge is attributed to high home prices, making it challenging for potential buyers to afford homes. Single-family rental ten…
Centralization quickly became one of the biggest post-pandemic buzzwords in the multifamily industry, but explaining it can be a challenge. That’s because it can mean different things to different organizations and can be implemented in a multitude of ways.According to Forbes, centralized leasing relates to “any effort to move away from individual …
Halloween is the perfect day to talk about resurrecting dead leads! Prospective renters inquire every day. We meet, greet, tour, and follow up once (or if you’re really good, twice) then they’re marked as “Dead”. When prospects lease elsewhere, again, “Dead” leads. Zombies. Prospects looking to rent 5 or 6 months out. They’re n…
In the ever-evolving world of property management, a seismic shift is set to rock the foundations of this industry as we stride boldly into the year 2024. Behold, a whirlwind of innovations and trends that will reshape the landscape in ways you never thought possible. In this electrifying exposé, we journey through the pivotal market…
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The opening pitches keep getting bigger at OPTECH with three rooms full of startups! They are all concurrent, so prioritizing is key. Here are 5 company pitches I think you all will love. Apartment Snapshot is a gamification platform to enhance performance and employee engagement. It helps companies identify and reward their t…
This month, we talked about winterization during our morning coffee here in my part of Virginia. We are fortunate not to get too many winter storms, but as a result, sometimes we are caught off-guard. The session focused on prepping for big freezes or storms. It included practical tips like turning the heat on in…
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In this post, we’re sharing our secret sauce for landing page success. In fact, these changes resulted in a 28+% increase in conversion rates. Ready to make some improvements to your splash or landing pages? Let’s dive into the 7 components to improve your apartment landing page – or any industry’s PPC landing page for…
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