On the back of a napkin, a quick sketch. In Microsoft Paint, a quick pixel-by-pixel outline of a future blueprint. A developed architectural drawing of the elevation. And today: A soft-ware generated, photorealistic rendering for multifamily marketing. What does it all mean? We’ve come a long way, for one! Photorealistic renderings create 3D images…
In today’s digital age, establishing a robust online presence is paramount for apartment communities looking to attract prospective residents. However, not every property has the resources for a custom website. This is where apartment website templates step in, offering a cost-effective solution without compromising quality or functionality. We spe…
Let’s talk apartment logo design. Logos are more than a symbol—they state something, particularly in multifamily brands. First, we provide multiple design options (with a little insight into the process and inspiration behind them) and the client gives us feedback. In a typical process, we’ll hear from the owners, the developers, and the marketers….
It’s no secret that 2024 will be a year of anemic revenue growth for multifamily rental operators and owners. On the one hand, we are still benefiting from the once-in-a-lifetime rental growth in the early post-pandemic years; however, on the other hand, growth is very much a “what have you done for me lately” proposition.…
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This week’s Chart of the Week shows MBA’s estimates of the distribution of CRE mortgage debt across capital sources and property types and is derived from a variety of public and private sources. As can be seen, CRE mortgage debt is not a monolithic market. Rather, it is made up of a broad range of…
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In today’s fiercely competitive digital realm, ensuring your apartment community’s website is mobile-friendly isn’t merely a choice – it’s an absolute necessity. As the primary platform for individuals searching for apartments on-the-go, a meticulously crafted mobile website holds the key to captivating potential residents, expediting decision-maki…
It has morphed from an obscure acronym to a primary objective for apartment operators. ESG is the short form of environmental, social and governance—as most now know but might not have five years ago—and essentially measures an organization’s commitment to environmental and social impacts and evaluates the way it manages those components. A company…
In the fast-paced world of multifamily housing, staying ahead requires innovation and a strategic approach to technology integration. As we navigate through an era of automation, property managers increasingly turn to advanced solutions to streamline operations and enhance the overall resident experience. That’s where ChatGPT comes in: it is a cham…
In the fast-paced digital era, where attention spans are shrinking and competition for consumer engagement is fierce, modern storytelling has emerged as a powerful tool for marketers. Gone are the days of one-way communication; today’s successful marketing strategies revolve around creating compelling narratives that resonate with the audience. Sto…
The multifamily industry is full of people looking to make a positive change both within our professional ranks, as well as for our residents. In this vein, I interviewed Tyler Christiansen, CEO of Funnel and the inspiration for H.O.M.E., short for Housing Opportunities Made Equal, a 501(c)(3) nonprofit focused on tackling one of our nation’s …
