Apartment branding should go beyond the obvious. When we say “obvious” we’re talking: logo, visual identity, and verbal identity. We talk about those things a lot. They’re essential. Developing those primary three branding components are the foundation for everything else, informing visuals and messaging. However, going farther and deeper into beyo…
The Future of Multifamily Management: AI, Specialization, and Finding the Right Balance Blueprint Vegas 2024 Apartment Strategy Symposium (Register)Tuesday, September 17th 12:30pm- 1:15pm Over the past few years, we’ve seen the multifamily industry evolve in incredible ways. From high tech amenity trends to elevated resident expect…
Apartmentalize is officially done, and now it’s time to put the lessons into ACTION! There are a mountain of trends, ideas, and opportunities that come out of Apartmentalize, and we are taking the monumental task of sifting through everything happening at the conference to bring you tangible takeaways! Action Agenda’s Expert Panel Chelse…
We would like to take a moment to congratulate all the winners of the 2024 National Apartment Association Excellence Awards! Even to be a finalist is a massive accomplishment, so we wanted to honor them, as well. Leading Organization in Diversity, Equity, and Inclusion WINNERTampa, Florida FINALISTChicago, Illino…
At every phase of the leasing journey, artificial intelligence is automating repetitive processes and creating better experiences for prospects. AI marketing platforms can turn prospects into residents with automated nurture communications, AI chatbots can answer common questions about the communities, and workflow automation software can save leas…
Hiring and supporting a maintenance professional in the apartment world was simple in the past. It generally consisted of: “Welcome to the team. Here are your keys.” There is much more to it in 2024—particularly if you want the technician to remain with your organization. With a shortage of maintenance professionals in the industry, procuring…
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Designing a logo for your apartment community is no easy task. It’s not just about crafting a visual emblem; it’s about creating the welcoming face of your brand, the first thing potential residents will see. Your logo serves as a digital welcome mat, setting the tone for your apartment’s online presence. Much like ensuring your…
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In multifamily, data is king. With an increasingly competitive landscape, decisions are made using accurate and granular data. NER, advertised occupancy, exposure, and concessions–the more specific apartment metrics you can get, the more data you’ll have to base pricing decisions on. The problem is, how do you get specific data? What, aside from sp…
Multifamily communities experience a surge in activity during the peak leasing season, typically spanning the spring and summer months. During this period, a flurry of new renters arriving, existing residents renewing leases and an influx of prospects seeking living spaces can present challenges for property managers. This chaos can also lead to hi…
In today’s bustling multifamily market, differentiation is key to success. With competition seemingly sprouting overnight, it’s crucial for your community to stand out from the crowd. And where better to start than with your digital presence – your website. When embarking on a website redesign or launch for your apartment community, numerous elemen…
