On this blog, we frequently write about amenities. We praise those that deliver ROI to apartment operators, criticize the habit of adding amenities that don’t. And we advise many clients and readers on how to realize the returns on their amenity investments. Most of the time, we focus on the kinds of amenities that enhance physical assets. However,…
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Referrals continue as the most popular source of prospects to our community. So, it only makes sense that we focus to increase resident referrals. We monitor the reviews and encourage satisfied customers to share their experience. Even with a growing range of virtual experiences, the leading influencer in both sending visitors to the community, but also visitors that make the…
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Multifamily operators are currently deploying technology solutions on the property level at a faster rate than ever before in the industry’s history. The necessity to accomplish more with less in-person manpower during the pandemic demanded a new approach that embraced innovation. In response, proptech companies have developed a vast array of products, creating an almost…
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It is becoming clear that we’re in the early stages of what will be an incredible economic recovery, especially for multifamily rental housing. In this post, I will summarize the reasons to be cheerful about 2021 and the things that revenue managers should be doing now to capitalize on the unique opportunities that this recovery…
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In the 1980s you couldn’t wear a brown belt with black shoes. Now you can wear whatever. Same principle applies to fixtures and hardware. With the right application, you can marry polished nickel plumbing hardware and matte black cabinet hardware. Or gold pulls and chrome pull down faucet. Please don’t…
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Spring is arriving, and revenue manager’s thoughts typically turn not just to baseball but to sequential rent growth. Of course, this year is particularly uncertain given everyone’s interest in how the COVID-19 crisis will affect us. I’m going to be bold and say that “Yes, we are seeing a return of pricing power,” and those who recognize…
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Wonder why you are always recruiting? Why does it seem that all the great candidates are working at one of your competitors? Hmmm? Is your foundation for attraction and retention well built? Love the saying “if you build it they will come”? Well for a property management company that translates into how’s your company…
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It’s that time of year again! The sun is getting a bit higher in the sky. Leasing season is around the corner. And we at D2 are once again proud to announce the release of our annual 20 for ’20 report, which is now in its third edition. For those unfamiliar with the paper, 20 for…
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As multifamily leasing professionals, you’re constantly looking for new and different ways to engage with your residents. Well, if you know how to make a virtual tour video, you can open up a whole new arena of ideas. Video is by far the best way to engage with residents, and if you have the right…
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This is part one of a three part series. This series will look at various opportunities to improve your bottom line. Part One evaluates productivity and efficiency. Learn tips that you can put in place immediately. Too often companies and properties run on status quo, leaving money on the table from inefficiencies and outdated processes.…
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