Outreach Marketing for Seniors Has Changed

“O” in the Senior Housing is More Than Bingo Series.
Outreach Marketing for Seniors has changed. Connecting with today’s active independent senior requires a different focus in advertising campaigns.   It requires adjustments to the advertising efforts to capture their interest.
In the past, advertising for seniors was largely built around the strong influence of health care and medical needs. With the tag line, that 60 is the new 40, we’ve acknowledged a younger more vibrant population.  If we  limit advertising to sources affiliated with medical influences, we will miss out on a large portion of our target audience.O is for Outreach
In this series, Senior Housing, Its More than BINGO, we’ve looked at several changing dynamics in Senior Apartment Living.  Seniors today are pursuing a “Better than Better than..” lifestyle.  The Seniors are Independent Individuals.  The sense of Neighborhood will play an important role in selecting an apartment home, and choosing to renew there.  Incorporating charitable activities, a focus on a Generous, Grateful nature; makes an apartment community more attractive.  The last piece in the BINGO series focuses on Outreach.  Using effective resources to inform prospects, their family, friends and even the local area about our apartment community. This discussion dedicated to the variety of outreach opportunities that will introduce your community to individuals that would find our community to be the right fit.
Effective marketing requires more than random ad placement to the web, local newspapers or other online advertisers.  This shot gun approach is not going to be effective for several reasons.
The plan if you build it t……