Most Important Web Analytics to Track for Your Property Website (+ How to Read Them)
While with some internal analysis and external research, it’s fairly easy to pinpoint the best ways to attract Gen Z renters or understand the most important apartment SEO strategies to implement, it’s much more difficult to identify which website analytics are the most important to pay attention to. This is especially true for those of us who are not web experts or tracking whizzes.
When it comes to web analytics, there’s a whole slew of options you can track; many having very similar titles and functions. This makes it really difficult to differentiate and choose which to focus on. While, as a marketer, I will always encourage you to track everything you can, I know that the reality of busy days doesn’t always allow for that. So I’m going to simplify.
Here are the top four web analytics my team always tracks for our multifamily clients as well as our own website:
1. Bounce Rate
Definition: The percentage of visitors who enter a web page and immediately leave rather than viewing more pages.
In my experience, bounce rate is the first thing to start tracking. I recommend that apartments pay attention to this number before some of the other popular metrics, such as new visitors, because if the majority of new visitors are leaving the page very soon after arriving, then it doesn’t matter how many new visitors you have.
Here are some statistics to give you a gauge for bounce rates in the multifamily industry:
When it comes to web analytics, there’s a whole slew of options you can track; many having very similar titles and functions. This makes it really difficult to differentiate and choose which to focus on. While, as a marketer, I will always encourage you to track everything you can, I know that the reality of busy days doesn’t always allow for that. So I’m going to simplify.
Here are the top four web analytics my team always tracks for our multifamily clients as well as our own website:
1. Bounce Rate
Definition: The percentage of visitors who enter a web page and immediately leave rather than viewing more pages.
In my experience, bounce rate is the first thing to start tracking. I recommend that apartments pay attention to this number before some of the other popular metrics, such as new visitors, because if the majority of new visitors are leaving the page very soon after arriving, then it doesn’t matter how many new visitors you have.
Here are some statistics to give you a gauge for bounce rates in the multifamily industry:
The average bou……