Insights From REBA’s Own – Jason Whittington

Meet Jason.   As REBA’s Chief Technology Officer, he oversees the company’s technology strategy and drives the delivery of cutting-edge solutions to our customers; which is fitting, given that his passion for innovation has been Jason’s driving motivator throughout his lengthy multifamily career.   “Innovation is being able to apply technology and process to the challenges that thebusiness is facing, and the industry has many such interesting opportunities right now.Rents are rising, occupancy is at an all-time high, and management companies are really successful,which makes it hard for them to prioritize innovation in those kinds of environments,but it’s necessary for their future.”   But it’s not every day you meet a former U.S. Army Tank Commander in multifamily… so what led Jason to the industry, you ask? His wife of 20 years, Beth.   After completing his 6 years of service stationed in KY, KS, and South Korea while dating long-distance, Jason decided to propose. But he felt like he needed a job before asking his father-in-law for his blessing. So, while apartment hunting, they dropped a lease application and a job application off at the same community. And so began Jason’s 20+ years of multifamily experience.   Jason’s on-site leasing experience drove his curiosity and pursuit of innovative solutions for the industry. At Freehauf Consulting, he left property management for a time and helped guide their multifamily clients with better systems, software, and analytics before stepping into leadership roles at Gene B. Glick Company where he oversaw most support departments and led the in-house…