Increase Resident Referrals

Referrals continue as the most popular source of prospects to our community.  So, it only makes sense that we focus to increase resident referrals.
We monitor the reviews and encourage satisfied customers to share their experience.  Even with a growing range of virtual experiences,  the leading influencer in both sending visitors to the community, but also visitors that make the decision to lease is the resident referral.
Why are these people talking about your community?
In some cases, it is our current residents.  They are referring friends and families in response to the offer of a resident referral.  An opportunity for some cash in their pocket or a discount on rent.  As well as the opportunity to have friends, coworkers and family as neighbors.
Another source of referrals are the satisfied former residents.  It’s always a pleasure and a true sign of satisfaction when residents returns to your community. Social media makes it easy for an individual that has moved to another city to keep in touch with former colleagues or friends.  It only takes a second for someone to ask, “Did you like the apartment community you were living at before you moved?”  Social media is a great tool to maintain a steady stream of communication.  This allows former residents  the opportunity to easily direct referrals in the future.
How To Keep In Touch
Ask departing residents if their email will remain the same.  Possibly confirm a forwarding address, this will allow you to keep in touch.  It also provides the information to start a special email distribution list…….