How To Best Follow-up with Rental Prospects During the Pandemic

The leasing process has undergone major changes since the coronavirus pandemic started and the tried and true rules of leasing have been upended.
 
Your prospects are likely no longer stopping by the leasing office or property. They are browsing your website at all hours of the day. Meeting your customers virtually and on their timeline will build the trust necessary to close the deal. Sounds like you may be working around the clock? Not with the right technology, process and product. 
 
What Technology Tells You About Customer Preferences
 
With the right technology, your prospect will leave a digital footprint. You know what area they are looking in, what size of living space they are looking for, and what amenities interest them. Most importantly, the way they engage with you indicates their preferred communication style, the time and day their search is top of mind, and it provides insight into how close they are to making a decision.
 
“With social media, chatbots and artificial intelligence, prospects don’t want to wait for office hours or phone calls anymore,” says Catherine Azar, Director of Property Management with Barratt Asset Management, headquartered in Indianapolis and specializing in the acquisition and management of multifamily apartment communities. “They can immediately go onto your site and start selecting what they want. What’s important to our leads is that instant gratification and personalization tailored exactly to what they are looking for. Have an apartment home pop up for them that fits their needs and they are immediate……