How Can User Generated Content Boost Your Marketing Strategy?
User-generated content (UGC) is content that promotes a brand that is created independently by customers not commissioned by a company itself. UGC is created by consumers and customers who genuinely believe in a product or service. The type of content created can range anywhere from websites, blogs, photos, videos, testimonials, or social media posts.
Different Types of UGC?
With 375 million projected North American users by 2023, social media posts spread brand awareness and brand value across a vast audience quickly and efficiently. There are various campaigns and photo ops that companies can create to encourage photos, videos, or other social media postings that get the attention of potential prospects.
In the service industry, customer testimonials hold a lot of value because they speak to the quality of the customer experience your company offers. Publishing positive customer feedback on websites, your company profiles, or any other marketing media can help prospects to evaluate how well your organization can fill their needs. According to a 2014 research, testimonials are the most effective content with customer testimonials averaging at 89% more successful than other strategies.
Why is UGC Impactful?
Around 93% of customers look to UGC before making or finalizing a purchase, the more money a prospect is spending, the moreresearch they will conduct. Buyers want to evaluate the most accurate representation of what they are purchasing before they make a commitment.
UGC marketing is meaningful because it focuses on amplifying the voice of customers instead of just corporate messages alone. It keeps the voices and faces of customers who……
Different Types of UGC?
With 375 million projected North American users by 2023, social media posts spread brand awareness and brand value across a vast audience quickly and efficiently. There are various campaigns and photo ops that companies can create to encourage photos, videos, or other social media postings that get the attention of potential prospects.
In the service industry, customer testimonials hold a lot of value because they speak to the quality of the customer experience your company offers. Publishing positive customer feedback on websites, your company profiles, or any other marketing media can help prospects to evaluate how well your organization can fill their needs. According to a 2014 research, testimonials are the most effective content with customer testimonials averaging at 89% more successful than other strategies.
Why is UGC Impactful?
Around 93% of customers look to UGC before making or finalizing a purchase, the more money a prospect is spending, the moreresearch they will conduct. Buyers want to evaluate the most accurate representation of what they are purchasing before they make a commitment.
UGC marketing is meaningful because it focuses on amplifying the voice of customers instead of just corporate messages alone. It keeps the voices and faces of customers who……