Drive Revenue By Eliminating Pet Restrictions

Apartment operators who have taken steps to responsibly lessen pet-related restrictions are experiencing more than just the positive benefit of an increase in demand at their communities. Many are experiencing an increase in pet-related revenue, as well. 
This additional revenue, naturally, is particularly timely as operators aim to recover lost revenue due to the pandemic. The ever-growing segment of pet owners comprises a large share of the apartment market, yet many communities have pet policies that do not accommodate some of their unique needs. 
Whether they possess a larger pet, a young one, a perceived dangerous breed or simply more than the community will allow, pet-owners face an abundance of challenges when searching for a home that will accommodate their furry friends. While not advocating that communities allow residents to have nine large dogs, six cats and a miniature donkey in their homes, some subtle adjustments to pet policies can lead to a pronounced uptick in revenue. 
Camden, for instance, helped establish an emerging standard in 2019 by eliminating weight restrictions. Leon Capital is among the many that has worked to reduce or eliminate breed restrictions. Here is a look at four common restrictions and cases for the multifamily world to responsibly reduce them:
Weight/size restrictions
The prevailing conception is that larger animals cause more damage. That is not always the case, and in fact, no significant data exists to support that assertion. Great Danes, Border Collies, Labrador Retrievers and Greyhounds, for instance, are generally great house pets and often cause……