Does Your Property Website Create These 5 Feelings?

If you’re puzzling over how to increase property tours and leases, your property website may be the missing piece. Sure, your multifamily team posts dazzling photos and highlights the amazing amenities, but does the website invoke any strong emotions or inspire prospects to take action? Or, is the site simply an online brochure that’s static, and just like every other property website in your market?
Multifamily brands that treat the property website as a top leasing tool, like another leasing specialist on staff, collect and convert more online leads to leases. As an on-site leasing agent works to establish good rapport with rental prospects by being helpful, your property management website should also guide website visitors along the leasing journey and build a connection with prospects using a personalized approach. 
Figure out how to move prospects emotionally and you’ll move them closer to signing a lease. Create these 5 feelings with an innovative property website that leverages artificial intelligence to win over online visitors, while increasing tours and leases.
1.  Welcomed
Acknowledge online visitors the moment they land on your community’s website. Welcome them with a personalized message and offer to show them around the website with a quick virtual tour or point out some of the helpful tools you offer on the site to get them started. 
Sending each lead an automated email after their initial visit is another way to show prospects you’re happy they visited the property website and invite them back to continue their research. Use AI technolog……