Category: News

Instant Reaction: Mortgage Rates, October 12, 2023

This week, mortgage interest rates inched upwards and closer to the 52-year average (7.74% since 1971) by hitting 7.57%. 

Winter is Coming

This month, we talked about winterization during our morning coffee here in my part of Virginia. We are fortunate not to get too many winter storms, but as a result, sometimes we are caught off-guard. The session focused on prepping for big freezes or storms. It included practical tips like turning the heat on in…
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7 Hacks for an Apartment Landing Page that Converts

In this post, we’re sharing our secret sauce for landing page success. In fact, these changes resulted in a 28+% increase in conversion rates. Ready to make some improvements to your splash or landing pages? Let’s dive into the 7 components to improve your apartment landing page – or any industry’s PPC landing page for…
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Studies: More Buyers of Color Forced to Wait Out Market

Two new NAR reports reveal the difficulties home buyers are facing across racial and ethnic lines and what can help them on their real estate journey.

Housing Affordability Challenges Persist in July 2023

At the national level, housing affordability was flat in July 2023 compared to the previous month.

Elevated Home Prices and Mortgage Rates, Limited Inventory are Home Buying Barriers, According to Realtors® and Prospective Home Buyers Across Races and Ethnicities

The current real estate market’s high home prices and mortgage rates, as well as limited inventory, are the top reasons that Realtors® and prospective home buyers across races and ethnicities cite as barriers to purchasing a home.

Instant Reaction: Mortgage Rates, September 14, 2023

After last week’s dip, mortgage interest rates for the 30-year fixed are back up to 7.18% from 7.12%, making the monthly payment on a typical single-family existing home $2,234.

9 Ways Resident Demographics Influence Branding

Discovering your ideal resident profile (IRP) is the best way to create a community that can align its branding with its audience—and be successful. But how can you determine your resident demographics? Why do you want to spend the time doing it? What’s the IRP really for? How to Dive Into Resident Demographics Ready to…
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From Likes to Leases: The Importance of Marketing your Apartment on Social Media

If you haven’t joined the social media party yet, it’s time to jump in. Social media has become the life of the digital party, and guess what? The multifamily industry is invited. Maybe you’ve been hesitating, thinking you don’t have the time or resources for creating social media content, or perhaps you’re not convinced the…
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Affordability Conditions Continue to Weaken in June 2023

Compared to one year ago, affordability fell in June as the monthly mortgage payment climbed 12.1% and median family income rose by 4.2%.