Category: News

Housing Affordability Falls in May as Home Prices Rise Faster than Income

At the national level, housing affordability declined in May compared to a year ago, as the median family incomes rose modestly by 1.2% while the monthly mortgage payment increased 20%.

7 New Ideas for Celebrating the 4th of July at Your Apartment Community

It’s almost the 4th of July, or as I call it, the. Best. Holiday. Ever. (There are barbeques! There are pool parties! There are fireworks!) And after the past year or so, I think we all deserve some good times. So what are some good ways to celebrate with your residents? Have a barbeque. Have…
Read more

Taking Target Personas a Step Deeper

Understanding your target tenant is among the most important tools you’ll need to drive leasing. I’ve participated in or conducted over 50 creative discovery meetings for multi-family properties, and just about every one has included a discussion about Target Demographics. Why? Because they’re relevant, insightful, and entirely necessary to develop a strong marketing plan that…
Read more

Greystar Finds Smart-Home Tech a ‘Must Have’ for Residents

Largest national third-party operator testing more affordable solution that doesn’t require a dedicated IoT Wi-Fi community network; is controlled through the unit’s thermostat. By Paul Bergeron Smart-home technology is generating greater efficiencies for apartment residents and their communities’ onsite teams alike. Innovation in this space has created a surplus of providers with a variety of…
Read more

A New Consumer-Reporting Law Creates an Amenity Opportunity

On this blog, we frequently write about amenities. We praise those that deliver ROI to apartment operators, criticize the habit of adding amenities that don’t. And we advise many clients and readers on how to realize the returns on their amenity investments. Most of the time, we focus on the kinds of amenities that enhance physical assets. However,…
Read more

Vacation Home Sales Surges During Pandemic

In 2020, vacation home sales rose by 16.4%, outpacing the 5.6% growth in total existing-home sales.

Q&A Corner: 2021 Profile of LGBTQ Home Buyers and Sellers

Lisa Herceg, lead author of the report, provides perspectives on how to use the report, insights into the data, and the results she found to be most interesting.

Vacation Home Sales Skyrocket as a Result of Pandemic

In 2020, vacation home sales rose 16.4%, outpacing the growth in total existing-home sales of 5.6%.

Loan Type Survey

The Loan Type Survey looks at multiple aspects of financing, including the types of loans and loan products members’ clients are using, how they affect home buyers’ offers, and what loan products are least attractive to home sellers.

Renter Households Not Caught Up on Rent Need Rental Assistance

The eviction moratorium is slated to expire on June 30, 2021, but many renters are still struggling to pay rent, and need rental assistance of at least $3.4 billion to avoid potential eviction.