Occupancy remains a top priority for both multifamily owners and operators. With a volatile market and the constant pressure to maintain high occupancy rates, finding effective strategies to attract and retain residents is critical. One highly effective approach is the implementation of resident reward programs, which not only address key pain…
Selecting the right technology is critical. The prop-tech space is highly competitive and some companies rely on inflated numbers to make their products more attractive. I’ve seen it happen, and it’s a fast way to lose trust. A bit of research—or even a few secret shopper calls—can quickly expose those “too-good-to-be-true” claims. Dig De…
Resident events are a great way to build community, encourage retention and spur new renters. But putting one on isn’t as simple as putting out a bowl of Snickers and calling it a Halloween party. (Though, admittedly, I’ve been to worse.) Just because you build it doesn’t mean they’ll come. It actually takes a lot…
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Come along for a little “day in the life” in which we brand an apartment community. First things first: A little caffeine. Then it’s creative juices and collaboration to the max. Our client makes the first move with…a brand questionnaire. 1. Brand Questionnaire The Brand Questionnaire is the best way of introducing the brand to…
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In today’s highly visual world, the way a property is presented can make all the difference in attracting renters. While traditional multifamily photography focuses on highlighting the physical aspects of a property—like the kitchen, bedrooms, and amenities—lifestyle photography goes one step further. It doesn’t just show the property, it tells a s…
The Blueprint Conference received an astounding amount of buzz, and for those who were unable to join us in person, we have asked three multifamily thought leaders to share their biggest takeaways from the event. Jillian Fikkert, Anne Baum, and Mark Jepson joined Chelsea Kneeland to discuss the jewels of the conference. From the uni…
Nationwide, the number of home-purchase loan applications has declined from 7.9 million to 6.5 million.
The softening job figures suggest that the Federal Reserve will cut interest rates in mid-September.
In today’s vast digital landscape and fast-paced environment, reliable WiFi connectivity has become more than just a convenience – it is now a necessity. Year over year, reliable connectivity continues to move up the ladder as a top priority for residents. The 2024 NMHC and Grace Hill Renter Preferences Survey has identified this as a…
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Brand development in the multifamily market is the first step for the attention, engagement, and loyalty of your current residents and prospects. Brand reputation can create demand for units, while brand experience can keep your residents renewing. But can you leverage brand development to raise the rent? How can you help boost your community’s per…
