2025 Branding & Design Trends for Multifamily It’s the time of the year when we all start trying to predict what’s gonna be hot for 2025 branding and design for multifamily. Okay, so not all of us. But definitely us at Zipcode Creative. Anyway. Read on to see what we think is in for next…
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Multifamily real estate is more competitive than ever. In 2024, the industry stabilized as elevated resident experiences, a focus on community, and eco-friendly practices shaped the multifamily landscape. In the new year, property operators will need to continue leveraging innovations in technology and sustainability, and incorporate premium amenit…
Managing security deposits is a critical part of running a multifamily housing operation. But what happens when tenants move out and forget to claim their security deposit refund? Whether due to an outdated address, lost paperwork, or general oversight, unclaimed security deposit refunds can pile up fast. These unclaimed funds don’t just disappear—…
The multifamily housing industry is steadily evolving, and self-guided tours (SGTs) are emerging as a key part of this progress. Prospective residents today are looking for convenience, flexibility, and autonomy in their home-hunting experience. By eliminating the constraints of rigid schedules and time-consuming property visits, SGTs ar…
This is the third in a 9-part series of “quick hit” blogs on the quickest way to uncover hidden revenue from leasing based on the presentation Bryan Pierce, Carol Enoch and Donald Davidoff gave at NAA’s 2024 Apartmentalize conference. If it weren’t for the significant loss of revenue, and thus value, our third “amenity fail”…
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Pardon my super bad photoshopping. No single photo exists that highlights the reality of on-site operations. It’s the toughest job being done by the most highly skilled people of any industry.What you 𝐒𝐄𝐄 when you visit a property: → clean offices, grounds, and amenities→ ready units→ happy employees What you 𝐃𝐎𝐍’𝐓 𝐒𝐄𝐄: → hours every…
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et In the famous line from “Tropic Thunder,” Kirk Lazarus says, “I’m the dude playing a dude disguised as another dude!” Even while this line is hilarious, it ironically highlights a significant reality regarding authenticity and identity in the contemporary society. The Masks We Put on It’s simple to fall into the trap of pretending…
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Even though the peak leasing season is winding down, there’s still a steady stream of renters looking for a new place. People move for various reasons throughout the year, such as job changes, lifestyle shifts, or simply the desire for a fresh start. These potential new residents are often more motivated to move and looking…
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Ensuring multifamily properties are as secure as possible is a priority for every property manager. Smart property technology gives managers the tools they need to effectively safeguard their buildings and residents. Multifamily access control, modern access management software, and smart locks are increasingly transforming how properties are secur…
Multifamily Property Brand Activation A brand gets built, and fully developed to set a property apart. But what happens if it’s never put to work, and activation happens too late? Brand activation is crucial to drive engagement and create a successful leasing machine in multifamily. If you don’t allow space and opportunity for a brand…
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