Are Your Self-Guided Tours Up to Par?

Consumers want options. The way we shop, do our research online and who we choose to do business with all comes down to each individual person. There’s no difference when it comes to touring your property.
While the majority of prospects will start their research online, the next steps they take depends on their comfort level of interacting with your team during this pandemic and how soon they’re ready to rent. Giving consumers options online for how they can tour your property on their own terms is no different, whether that’s a video, virtual tour, self-guided tour or in-person tour. 
During our recent webinar, we talked to Karen Gladney, co-founder of Power Pro Leasing, about touring options, while focusing more specifically on self-guided tours. She visited 100 properties in 100 days and says the results were alarming. “Forty-six precent of the time, I had to wait or was sent away. Just think if I had been offered a self-guided tour experience and how I could have been taken care of in that moment,” Gladney says. 
When they started their “Tour Your Own Way” campaign eight months ago, Gladney says the studies were showing 95% consumers prefer to shop alone while going through a buying decision and 90% want to speak to a human being during that time. “How do you blend those?,” she asks. “You don’t operate in two different silos.”
 
Make Self-Guided Tour Improvements
Self-guided tours aren’t new. Look at hotels, for example. We’re able to check in at a desk, grab the key card a……