Achieving Optimized Centralization: Top Strategies to Engage Now

As multifamily operators search for alternative operational models to combat labor shortages and the rising costs of property management, centralization has become increasingly popular. But operators looking to make the transition to a centralized model need to ensure they have the necessary technology tools in place to support the move. Because the intent of centralization is to complete the same workload with a reduced on-site presence, technology solutions are required to either absorb certain tasks or create efficiencies for centralized associates. Operators that take a well-calculated approach to assembling their tech stacks can not only maintain operations, but potentially even accomplish more with less. I sat down with my colleague, industry veteran and SmartRent Executive Vice President of Sales Terry Danner, to come up with some top strategies and solutions to consider when making the transition to a centralized model. Self-Guided Touring At this point in the post-pandemic era, most operators have some form of self-guided touring in place. With centralized teams, operators need a comprehensive solution that truly allows prospective residents to be self-sufficient. This necessitates a mobile platform capable of guiding prospects through the community, granting temporary access credentials, answering routine questions and providing resources for leasing information, pricing and floor plans. It all must be initiated and achieved without any touchpoints with the leasing team. Self-guided touring apps rely on multiple technologies to facilitate a positive and user-friendly experience throughout the tour. Smart access credentials can be issued via a cloud-based system, granting access to designated apartments, common…