A DIGITAL MARKETING RESOURCES CHECKLIST

You may feel like it’s time to throw out your 2020 marketing plan now that the COVID-19 pandemic has hit. However, this is the time to really lean into the digital strategies in your plan and seek out new tools to maximize your digital marketing. These steps will help you survive the COVID-19 pandemic. 
 
When selecting tools to boost your multifamily brand, utilizing a checklist may ease your fears and help you decide which digital resources will best support your ambitions. Understanding your company’s challenges, current resources, and determining what success will look like is a great place to start. 
 
Turn your property websites into an online leasing consultant with a technology solution to help facilitate a prospect’s research while gathering and monitoring high-quality lead information from each customer. 
 
Not sure what resource to choose? Here’s a handy checklist to help your property management company succeed in these difficult times. 
 
1. Does the software attract and acquire leads?
 Key features to watch for: 
 
Website interface: Software that identifies each consumer who visits and engages on your website, then tracks that user across multiple digital platforms for multitouch attribution. Facilitates a prospect’s research while capturing high-quality lead information on each prospect.
 
Measures channel performance: Helps you evaluate the efficiency of each effort, including social media and digital ads, to deliver real-time results while helping you to adjust digital advertising campaign spends based on performance.
 
Prioritizes leads: Collects detailed and robust lead information during customer interactions and prioritizes leads to make the follow-up process more efficient and effective. 
 
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