Copying is Okay in Customer Service!
My favorite soft drink is Coke Zero. It doesn’t have the bitterness of Diet Coke. To me it tastes very close to regular Coca-Cola without the calories. I now ask for it by name at restaurants-and am finding that many restaurants are offering it in addition to Diet Coke which makes me happy!
Why am I telling you this?
The thing I don’t like about Coke Zero is that it’s kind of pricey. In our local supermarket a 12-pack of Coke Zero may be about $6.00 or so, if it’s not on sale. For an entrepreneur with a family that feels like a luxury item, especially since soda has no nutritional value whatsoever, to spend our money on consistently.
But, I still like the Coke Zero taste, so what do I do? I buy the store brand version of Coke Zero. To put it nicely the store brands are the knock-off versions of famous products that people love, but since they don’t have the name brand in it, they’re cheaper. The store brand version is about $2.50 to $3.00 for a 12 pack, which the frugal part of me loves. And…and…it tastes really close to Coke Zero!
How this applies to you
When the supermarket created the knock-off of Coke Zero I’m assuming they “reverse-engineered” (copied) it, determined what the ingredients were and then made their own version. You can do the same thing too!
You are in the customer service field. Whether you’re a front line sales associate, community manager, maintenance manager, te……
Why am I telling you this?
The thing I don’t like about Coke Zero is that it’s kind of pricey. In our local supermarket a 12-pack of Coke Zero may be about $6.00 or so, if it’s not on sale. For an entrepreneur with a family that feels like a luxury item, especially since soda has no nutritional value whatsoever, to spend our money on consistently.
But, I still like the Coke Zero taste, so what do I do? I buy the store brand version of Coke Zero. To put it nicely the store brands are the knock-off versions of famous products that people love, but since they don’t have the name brand in it, they’re cheaper. The store brand version is about $2.50 to $3.00 for a 12 pack, which the frugal part of me loves. And…and…it tastes really close to Coke Zero!
How this applies to you
When the supermarket created the knock-off of Coke Zero I’m assuming they “reverse-engineered” (copied) it, determined what the ingredients were and then made their own version. You can do the same thing too!
You are in the customer service field. Whether you’re a front line sales associate, community manager, maintenance manager, te……