You’re Only as Valuable as Your Data

You most likely have detailed information about the vehicles owned by your residents. It helps your team control your parking garage, parking lot, understand the nuances of lot utilization and add revenue through monthly parking fees. It also helps the community monitor authorized and unauthorized vehicles.
Because the majority of your residents have cars, it’s intuitive that you should track and maintain this data. It’s an expectation across the industry, as data pertaining to occupancy numbers, premiums, concessions and ancillary fees is typically the most sought after.
Seeing that nearly 70% of residents are pet owners—that’s more than two-thirds of a community’s population—it makes sense that pet data would be tracked in the same way. Yet this is often an afterthought, and those who do aim to track pet data often do so in haphazard fashion. 
This is where a streamlined pet process that requires no in-person contact and is entirely digital can be a significant game changer. 
Comprehensive and reliable data isn’t readily accessible through manual and paper-based document gathering, which makes it nearly impossible to track the number of pets actually living at the property as opposed to those actually registered and paying pet rent. To investors scouring community-wide data, the incomplete or ambiguous pet data will stand out. Inaccurate data usually is glaring, and those reviewing it will certainly see red flags. 
The integrity and clarity of operations data plays a critical role in driving asset value. The cleaner and more actionable the data, the more value it holds. Th……