6 Strategies to Maximize the Value of Pinterest for Your Property
To use Pinterest or not to use Pinterest? That is a big question on many of our clients’ minds.
While yes, Pinterest can be a profitable social media platform to invest your ad dollars into, it really depends on your industry and product or service.
With more than 150 million monthly users, Pinterest provides a refreshing way to maintain and enhance your SEO efforts and reach a wider audience.
The pinning platform spurs more than 2 billion searches each month. Additionally, more than 250 million of those monthly searches are visual searches — opening the door for a lot of multifamily marketing potential.
So, for those who do want to dive into Pinterest and give it a shot — the next question is, how can I maintain a strong presence on this platform? Below, we explore a few ways to make the most bang for your buck.
1. Start a Business Account
The first step is ensuring you create a business account and not personal as this will give you access to the Pinterest ads manager and analytics tracking. Use your property’s full name in your account, and be sure to include all necessary descriptive information in your bio sections, including contact information, apartment logos, and any community amenities or features you would like to highlight.
2. Create Your Boards
Pinterest boards are the topics by which you organize your content. You should create boards that showcase your property (rooms, amenities, events), as well as boards that provi……
While yes, Pinterest can be a profitable social media platform to invest your ad dollars into, it really depends on your industry and product or service.
With more than 150 million monthly users, Pinterest provides a refreshing way to maintain and enhance your SEO efforts and reach a wider audience.
The pinning platform spurs more than 2 billion searches each month. Additionally, more than 250 million of those monthly searches are visual searches — opening the door for a lot of multifamily marketing potential.
So, for those who do want to dive into Pinterest and give it a shot — the next question is, how can I maintain a strong presence on this platform? Below, we explore a few ways to make the most bang for your buck.
1. Start a Business Account
The first step is ensuring you create a business account and not personal as this will give you access to the Pinterest ads manager and analytics tracking. Use your property’s full name in your account, and be sure to include all necessary descriptive information in your bio sections, including contact information, apartment logos, and any community amenities or features you would like to highlight.
2. Create Your Boards
Pinterest boards are the topics by which you organize your content. You should create boards that showcase your property (rooms, amenities, events), as well as boards that provi……