5 Ways to Amp Up Curb Appeal

When prospective renters drive by your apartment communities—or stop by for a quick look online—you want them to feel a strong attraction so they’ll come inside to see more. You already know the leasing process starts with curb appeal, but have you taken an objective look recently? It might be time for an update. Here are five tips that can help ramp up curb appeal at multifamily properties.
 
Is the Signage in Sync with Your Vibe? 
 
Signage is such a big part of the first impression. Sometimes old signage is actually “vintage” (in a good way) and can give the property a competitive advantage. But, if it’s outdated and/or ugly, it should be replaced immediately. Maybe the name of the community needs to be updated as well. Tour the neighborhood for a refresher on who you’re up against and whether a partial or full rebranding is needed. 
 
Choose Landscaping that Works Smarter not Harder 
 
Keep it real when it comes to landscaping. If you can conserve resources by selecting native species that will thrive with less maintenance—and hardly any water—everyone comes out ahead. But consult a landscape designer initially for an expert plan that will visually enhance the property’s curb appeal. In urban areas, you can frame the main entrance with oversized planters. Don’t forget the role of scent in curb appeal. Residents will enjoy smelling a hint of seasonal wildflowers or pine on the way in and out of the property. Scent can evoke positive emotions and make a great firs……