Pardon my super bad photoshopping. No single photo exists that highlights the reality of on-site operations. It’s the toughest job being done by the most highly skilled people of any industry.What you đđđ when you visit a property: â clean offices, grounds, and amenitiesâ ready unitsâ happy employees What you đđđ’đ đđđ: â hours every…
Read more
et In the famous line from “Tropic Thunder,” Kirk Lazarus says, “I’m the dude playing a dude disguised as another dude!” Even while this line is hilarious, it ironically highlights a significant reality regarding authenticity and identity in the contemporary society. The Masks We Put on It’s simple to fall into the trap of pretending…
Read more
Even though the peak leasing season is winding down, there’s still a steady stream of renters looking for a new place. People move for various reasons throughout the year, such as job changes, lifestyle shifts, or simply the desire for a fresh start. These potential new residents are often more motivated to move and looking…
Read more
Ensuring multifamily properties are as secure as possible is a priority for every property manager. Smart property technology gives managers the tools they need to effectively safeguard their buildings and residents. Multifamily access control, modern access management software, and smart locks are increasingly transforming how properties are secur…
Multifamily Property Brand Activation A brand gets built, and fully developed to set a property apart. But what happens if it’s never put to work, and activation happens too late? Brand activation is crucial to drive engagement and create a successful leasing machine in multifamily. If you don’t allow space and opportunity for a brand…
Read more
Occupancy remains a top priority for both multifamily owners and operators. With a volatile market and the constant pressure to maintain high occupancy rates, finding effective strategies to attract and retain residents is critical. One highly effective approach is the implementation of resident reward programs, which not only address key pain…
 Resident events are a great way to build community, encourage retention and spur new renters. But putting one on isn’t as simple as putting out a bowl of Snickers and calling it a Halloween party. (Though, admittedly, I’ve been to worse.) Just because you build it doesn’t mean they’ll come. It actually takes a lot…
Read more
Selecting the right technology is critical. The prop-tech space is highly competitive and some companies rely on inflated numbers to make their products more attractive. I’ve seen it happen, and it’s a fast way to lose trust. A bit of researchâor even a few secret shopper callsâcan quickly expose those “too-good-to-be-true” claims. Dig De…
Come along for a little “day in the life” in which we brand an apartment community. First things first: A little caffeine. Then it’s creative juices and collaboration to the max. Our client makes the first move withâŠa brand questionnaire. 1. Brand Questionnaire The Brand Questionnaire is the best way of introducing the brand to…
Read more
