Month: September 2024

Lifestyle Photography: Selling An Experience, Not Just the Space

In today’s highly visual world, the way a property is presented can make all the difference in attracting renters. While traditional multifamily photography focuses on highlighting the physical aspects of a property—like the kitchen, bedrooms, and amenities—lifestyle photography goes one step further. It doesn’t just show the property, it tells a s…

Bringing the Blueprint Conference to You

The Blueprint Conference received an astounding amount of buzz, and for those who were unable to join us in person, we have asked three multifamily thought leaders to share their biggest takeaways from the event.  Jillian Fikkert, Anne Baum, and Mark Jepson joined Chelsea Kneeland to discuss the jewels of the conference. From the uni…

Instant Reaction: Jobs, September 6, 2024

The softening job figures suggest that the Federal Reserve will cut interest rates in mid-September.

HMDA and Housing Demand

Nationwide, the number of home-purchase loan applications has declined from 7.9 million to 6.5 million.