Month: April 2024

Key Elements of Effective Multifamily Property Websites

In today’s bustling multifamily market, differentiation is key to success. With competition seemingly sprouting overnight, it’s crucial for your community to stand out from the crowd. And where better to start than with your digital presence – your website. When embarking on a website redesign or launch for your apartment community, numerous elemen…

Photorealistic Renderings—A Game Changer for New Development Leasing

On the back of a napkin, a quick sketch. In Microsoft Paint, a quick pixel-by-pixel outline of a future blueprint. A developed architectural drawing of the elevation. And today: A soft-ware generated, photorealistic rendering for multifamily marketing. What does it all mean? We’ve come a long way, for one! Photorealistic renderings create 3D images…

Instant Reaction: Mortgage Rates, April 11, 2024

Yesterday’s inflation figures rose to 3.5%, and as a result, mortgage interest rates are likely to increase in the coming weeks.

March 2024 Foot Traffic

Nationally, Sentrilock home showings in March 2024 were up 6% year-over-year. Showings increased in the South, West, and Midwest regions of the U.S.