Month: January 2024

Benefits of working ChatGPT into your Automation Strategy

In the fast-paced world of multifamily housing, staying ahead requires innovation and a strategic approach to technology integration. As we navigate through an era of automation, property managers increasingly turn to advanced solutions to streamline operations and enhance the overall resident experience. That’s where ChatGPT comes in: it is a cham…

Storytelling: a prominent strategy in modern marketing

In the fast-paced digital era, where attention spans are shrinking and competition for consumer engagement is fierce, modern storytelling has emerged as a powerful tool for marketers. Gone are the days of one-way communication; today’s successful marketing strategies revolve around creating compelling narratives that resonate with the audience. Sto…

How H.O.M.E. is Helping to Increase Access to Housing for Vulnerable Groups, an Interview With Tyler Christiansen

The multifamily industry is full of people looking to make a positive change both within our professional ranks, as well as for our residents. In this vein, I interviewed Tyler Christiansen, CEO of Funnel and the inspiration for H.O.M.E., short for Housing Opportunities Made Equal, a 501(c)(3) nonprofit focused on tackling one of our nation’s …

The Brainiac Approach to Multifamily Buying

Imagine you go to an ice cream shop with an endless menu of flavors to choose from—chocolate, vanilla, strawberry, mint chocolate chip, and many more. Feeling overwhelmed by the menu options and the impatient crowd behind you, you panic and order the first option on the menu: Chocolate. Later, you’re confused and unsatisfied as vanilla sounds…
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Instant Reaction: Mortgage Rates, January 11, 2024

As mortgage interest rates have been flat since December 21, home buyers can plan smartly as they enter the buying market.

Instant Reaction: Consumer Price Inflation, January 11, 2024

While consumer price inflation rose 3.4% in December, the Federal Reserve is still expected to cut interest rates by at least three times in 2024.