Month: September 2023

Winter is Coming

This month, we talked about winterization during our morning coffee here in my part of Virginia. We are fortunate not to get too many winter storms, but as a result, sometimes we are caught off-guard. The session focused on prepping for big freezes or storms. It included practical tips like turning the heat on in…
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7 Hacks for an Apartment Landing Page that Converts

In this post, we’re sharing our secret sauce for landing page success. In fact, these changes resulted in a 28+% increase in conversion rates. Ready to make some improvements to your splash or landing pages? Let’s dive into the 7 components to improve your apartment landing page – or any industry’s PPC landing page for…
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Housing Affordability Challenges Persist in July 2023

At the national level, housing affordability was flat in July 2023 compared to the previous month.

Studies: More Buyers of Color Forced to Wait Out Market

Two new NAR reports reveal the difficulties home buyers are facing across racial and ethnic lines and what can help them on their real estate journey.

Instant Reaction: Mortgage Rates, September 14, 2023

After last week’s dip, mortgage interest rates for the 30-year fixed are back up to 7.18% from 7.12%, making the monthly payment on a typical single-family existing home $2,234.

Elevated Home Prices and Mortgage Rates, Limited Inventory are Home Buying Barriers, According to Realtors® and Prospective Home Buyers Across Races and Ethnicities

The current real estate market’s high home prices and mortgage rates, as well as limited inventory, are the top reasons that Realtors® and prospective home buyers across races and ethnicities cite as barriers to purchasing a home.