Month: August 2023

9 Ways Resident Demographics Influence Branding

Discovering your ideal resident profile (IRP) is the best way to create a community that can align its branding with its audience—and be successful. But how can you determine your resident demographics? Why do you want to spend the time doing it? What’s the IRP really for? How to Dive Into Resident Demographics Ready to…
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From Likes to Leases: The Importance of Marketing your Apartment on Social Media

If you haven’t joined the social media party yet, it’s time to jump in. Social media has become the life of the digital party, and guess what? The multifamily industry is invited. Maybe you’ve been hesitating, thinking you don’t have the time or resources for creating social media content, or perhaps you’re not convinced the…
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Affordability Conditions Continue to Weaken in June 2023

Compared to one year ago, affordability fell in June as the monthly mortgage payment climbed 12.1% and median family income rose by 4.2%.

Single-Family Home Prices Had Record-High Increase in 53.8% of 221 Metro Areas in 2023 Q2

Median home prices rose by 8.5% in Q2 2023 compared to Q1, however, national median prices fell 2.4% year-over-year to $402,600.

Instant Reaction: Mortgage Rates, August 10, 2023

Mortgage rates continued climbing today to 6.96% from 6.90%.