Month: September 2021

Tips to Plan Your Property’s Content Marketing Campaign

When it comes to your content marketing campaign, the strategy seems straightforward enough. The implementation? Not so much.  Everyone knows the first steps — develop your buyer personas, identify industry pain points, know what your remarkables are, then develop content. But content development isn’t, or certainly shouldn’t be writing blogs and other content at random.…
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Why Nontraditional Data Points are More Effective

Commercial real estate investors and asset managers have been leveraging the same data sources for decades. With continued cap rate compression across markets and asset quality grades, there needs to be a way to win deals that will outperform in a highly competitive industry. Savvy investors have been getting ahead of the curve by leveraging…
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Instant Reaction: Consumer Price Index, September 14, 2021

Over the last 12 months consumer prices rose 5.3% compared to 5.4% in both July and June 2021.

Commercial Weekly: Increase in Demand for Retail Space

Total retail sales continued to steadily increase from the beginning of the pandemic through Q2 2021 as sales increased from $1.3 trillion in Q2 2020 to $1.6 trillion in Q2 2021, for a year-over-year growth rate of 28.2%.

Homebuilders’ Local Opportunity Index

National Association of REALTORS® has created the Homebuilders’ Local Opportunity Index (HLOI), which measures both short-term and long-term opportunities for homebuilders at the local level, with the purpose of identifying the areas where homebuilders can build more homes with less risk for their business.

Housing Affordability Increases in July as Home Price Growth Slows

At the national level, housing affordability slightly inclined in July 2021 compared to the previous month.