Month: July 2021

How to Maximize the Storage Space in Your Multifamily Apartment Units to Increase Rents

One thing that residents will always want in an apartment is as much space as possible for a rental price that they see as justified. However, many multifamily apartment homes are not known for offering a ton of features that increase storage capacity, so when a renter finds a hidden space gem, they’ll pay more…
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The Importance of Mental Health in the Apartment Industry: A Lesson From Simone Biles

Simone Biles won six medals in the 2016 Rio Olympics—five of which were gold. According to USA Today, Biles was projected to win five gold medals at this year’s games in Tokyo. Simone Biles is one of the—if not the—greatest gymnast of all time. Actually, she might be considered one of the greatest athletes of…
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June 2021 Foot Traffic

In June 2021, home showings decreased in every region except the West: Northeast region (-26%), Midwest (-18%), South (-9%) and West (34%).

Apartment Occupancy Gains Reach Decade-High

The apartment market is booming. Based on NAR’s analysis of CoStar market data in 138 markets1, net absorption (change in number of occupied units) rose by 207,035 units in 2021 Q2 from the prior quarter.

Housing Affordability Falls in May as Home Prices Rise Faster than Income

At the national level, housing affordability declined in May compared to a year ago, as the median family incomes rose modestly by 1.2% while the monthly mortgage payment increased 20%.

7 New Ideas for Celebrating the 4th of July at Your Apartment Community

It’s almost the 4th of July, or as I call it, the. Best. Holiday. Ever. (There are barbeques! There are pool parties! There are fireworks!) And after the past year or so, I think we all deserve some good times. So what are some good ways to celebrate with your residents? Have a barbeque. Have…
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Taking Target Personas a Step Deeper

Understanding your target tenant is among the most important tools you’ll need to drive leasing. I’ve participated in or conducted over 50 creative discovery meetings for multi-family properties, and just about every one has included a discussion about Target Demographics. Why? Because they’re relevant, insightful, and entirely necessary to develop a strong marketing plan that…
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