Month: December 2020

6 Things from 2020 that Will Stick Around for Multifamily (And That’s Actually a Good Thing)

Goodbye, 2020! See you never. I know we’re all eager to drop this year like a failed sourdough starter. But if you look back (you might have to squint a little) there were actually some positive trends for multifamily that came about.

Overcoming Objections – The “I need to think about it…” Objection

Have you ever taken a prospective resident on a tour of your property, only to get back to the office and have them tell you, “I need to think about it..”? Ugh! I know how frustrating this can be, I mean, you showed them exactly what they said they wanted AND they told you they…
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Your Beautiful, Unique, Idle Common Area Space is Worth Something to Social Media Content Creators and Others

Some leading apartment operators are earning $1 million annually by renting idle common areas for hours or a day. Expect to see your peers’ idle common area spaces, well-appointed clubhouses and stunning rooftop views in TV commercials as well as influencers’ TikToks, Instagram posts and on YouTube. The sheer number of content producers is exploding,…
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Housing Affordability Declines in October 2020 Amid Surging Home Prices

Affordability declined in October compared to September as the median family income rose by 3.3% while the median home prices grew by 16.0%.

2020 Real Estate Forecast Summit

On December 10th, 2020, NAR held a virtual economic and real estate summit that provided a year-end review and outlook on the post-election real estate market and the economy.

The 4-pronged approach to return generation

Real estate provides the investor with many ways generate returns. It involves what I call the four-pronged approach; principle pay down, cashflow, appreciation, and tax advantages. Principle pay down This is where the loan amount gets paid down each month from the mortgage payment. The mortgage is paid by the rents collected from the tenants,…
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