100 Properties: A View into the Leasing Experience

I recently set out to visit 100 properties in 100 days. I wanted to get a truly informed understanding of the in-person experience that today’s prospects have. I wanted to see where the opportunities for improvement are and where leasing teams are knocking it out of the park. I genuinely went into it as a blank slate not quite sure what it would reveal. So often I hear people make broad, sweeping statements after visiting only a handful of properties – as if those limited experiences represent the industry standard. My intention in visiting 100 communities was to see what the industry standard really is.So I set out on my adventure and to say I was surprised at what I found would be an understatement. I was quickly and vividly reminded that the in-person leasing experience often is less than ideal for visiting prospects. I also humbly realized I had personally committed several of these leasing experience blunders myself. And while I understand today’s landscape has vastly changed our in-person touring options, it provides a great opportunity to discuss with your teams how to create a truly impactful experience whether virtually or in-person.  The properties I toured were all high-end apartment communities from coast to coast. These are typically the properties that are the early adopters of the latest and greatest practices and technologies that the rest of the industry eventually follows.   Here are some of the experiences and surprises that occurred on my visits:Greetings and First Impressions: About 10 com……